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Pricing: Why Does It Vary So Much?

Pricing is something that varies to a very high degree in the graphic design profession. In this service-based business, the phrase “You get what you pay for.” couldn’t apply more.

Cheap providers commonly offer low quality work. Those using a cheap fixed price structure spend very little time doing your project and those using cheap hourly rates are often amateurs with little skill or experience. If your business is important to you, you don’t want your business’ life depending on someone who charges one-tenth the price of what the professionals charge.

See the next tip for more information…


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