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Discovering What You Need

The first step to selecting a graphic designer is discovering your needs. What do you need created? What will you possibly need created in the future? Depending on your needs, you may only need one multi-specialized general designer or you may need several specialized designers. If your project is massive, you may even need a small boutique or large agency to handle your project.

Concerning what you need designed, if you don’t know exactly what you need, ask the designer you choose to work with what he recommends.

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Understanding How A Graphic Designer Works

Working with a graphic designer is nothing like hiring someone to mow your lawn, build you a fence, or fix your leaky faucet. Working with a graphic designer requires direction, content, and input from you, the client. Directions are usually in the form of telling the designer what you need designed, such as an 8.5×11 tri-fold brochure. Content you need to supply may be text, images, logos, etc. And input is the act of approving the design process at every step the designer requires.

Unlike a landscaper, fence builder, or plumber, you cannot simply tell a designer “I need a brochure designed, how much do you charge?” and be done with the process. You have to be detailed – you have to say exactly what type of brochure, tell the designer what content you’ll be supplying, and let the designer calculate how much work may be involved in the project before he can come up with a price. Once you put money down, you will need to be a part of the approval process to get to the final result you want.

For more tips on the process of working with a graphic designer, read my other guide “How To Work With A Graphic Designer.”

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